March 2025
Viewer Engagement is now more important than ever.
In today's ever changing media environment, broadcasters are increasingly seeking innovative ways to connect with their audiences and foster a sense of community around their content.
The digital age has empowered the public with opportunities for interaction and feedback, prompting broadcasters to explore platforms that can bridge the gap between traditional linear television and the interactivity with dedicated online platforms and mobile applications designed to engage with their viewers.
These bespoke solutions can offer a multitude of features that extend the viewing experience beyond simply watching a programme. Platforms like Emerce, have provided Indonesian broadcaster TVRI, with a compelling model to deepen their connection with their audience.
Emerce provides a framework that seamlessly integrates with a broadcaster's existing website, enabling a direct relationship with viewers and the opportunity to take control of social media data and viewer engagement.
The white label approach negates the need for significant capital investment and also includes a personalised smartphone app. The benefits of such integration are manifold, including the potential to extend session durations as viewers interact with additional content and features.
Crucially, it also allows TVRI to own their fan data, providing valuable insights into audience preferences and behaviours. Importantly that they can also unlock additional revenue streams through various monetisation elements, such as subscriptions, tipping, social commerce, sponsorship & advertising.
A key strength of the model lies in the ability to monetise the “social conversation” surrounding their content. By offering a social media streaming solution directly on their own platform, TVRI's viewers can participate in discussions & post their own content resulting in a more engaged and loyal audience.
Platforms like Emerce provide the technological infrastructure to further enhance audience participation and create a more immersive experience, through 2-way live streaming video (incl VOD & Simulcasting), integrated social media features, voting and prediction gamification. The built-in analytics dashboards then provide crucial insights into audience engagement, allowing TVRI to refine their content and strategies.
The emergence of platforms that facilitate direct-to-consumer (D2C) engagement signifies a shift in how broadcasters approach their audiences. By leveraging the capabilities of platforms like Emerce they can create dedicated spaces for their viewers to interact, share their opinions, and become more deeply invested in the content they consume.
This evolution suggests a future where the relationship between broadcasters and their audiences is more dynamic and participatory, ultimately benefiting both content creators and viewers alike.
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